Amritsar, 15 Oct 2018: Coca-Cola India, one of the leading beverage companies enriched culinary experiences of consumers at World Heritage Cuisine Summit & Food Festival held from 12-14 October in Amritsar. Renowned chefs from different countries conducted masterclasses to create delicious mocktail recipes with Coca-Cola, Sprite, Maaza, Schweppes, and juices from Minute Maid portfolio. These innovative mocktails were inspired by both global and Indian culinary traditions, providing the ideal food pairing choices to delectable dishes across cuisines.
During the Summit, Coca-Cola also highlighted its ‘Fruit Circular Economy’ (FCE) initiatives, which aims at creating a value chain from grove to glass by creating a virtuous cycle of sustainable agriculture, enhanced fruit processing, demand generation of packaged fruit-based beverages and providing a forward linkage to the Indian farmers. The efforts are focused on improving the overall fruit availability, increasing farm productivity as well as building fruit processing capacity in the country, thereby helping farmers improve their incomes.
Srideep Kesavan, Director – Juices, Coca-Cola India, said, “Coca-Cola India is accelerating its strategic evolution to become a total beverage company by offering consumer wide beverage choices. In this journey, we have strengthened our foundation by making investments across the expansive beverage portfolio and created new flavors under Minute Maid brand, using fruits grown in India. We are happy to be the part of the festival and offer consumers a distinct mixology experience which showcases the versatility of our brands.”
To become a part of every occasion in the consumer’s life, Coca-Cola is evolving its portfolio and building a portfolio of ‘consumer-centric brands.’ The strategic expansion of the product portfolio including hyper localization of the beverages demonstrates the company’s efforts to develop innovative products to meet the changing consumer tastes and preferences.
Over the last one year, the Company has launched several new juice-based beverages that are made from Indian fruits. These include Minute Maid Mosambi, Minute Maid Santra, Maaza Gold, Maaza Refresh, Minute Maid Smoothie, and variants of Minute Maid that now contain Indian fruits. Many more products made from Indian fruits are currently in the pipeline.
Signature Mocktails created during the mixology session:
|
Particulars |
Signature Mocktail |
Ingredients |
|
MINUTE MAID 100 % |
||
|
Apple |
Apple Gingerale Cider |
Apple juice, Gingerale , Lime , Ginger Slices , Ice |
|
Anaar |
Kala Khatta |
Anaar juice, Kala Namak , Chat Masala , Lime Juice |
|
Santra |
Chilly Orange Cooler |
Orange juice, Tabasco Sauce , Paprika rimmed glass , Lime juice |
|
MINUTE MAID NECTAR |
||
|
Tomato |
Kasundi Mary |
Tomato juice, lime juice, kasundi / Mustard Sauce, Salt, Coriander |
|
Litchi |
Litchi Rose Sherbet |
Litchi Juice, Rose Syrup, Ice , Rose petals |
|
MINUTE MAID PULPY |
||
|
Pulpy Mosambi |
Amritsar Juice Corner |
Mosambi Juice, Kala Namak , Chat Masala |
|
MAAZA |
||
|
Maaza Gold |
Mango Mint Slush |
Maaza Gold, Fresh Mint Leaves, Lime juice , Ice , Blended |
|
COCA-COLA & SPRITE |
||
|
Coca-Cola |
Masala Coke |
Coke / Diet / Zero Coke, Chat Masala , Kala Namak , Lime Juice |
|
Sprite |
Mojitos |
Sprite, Lime juice , Mint leaves , Lime / Orange / Pineapple / Cranberry Juices / Fresh |
|
SCHWEPPES |
||
|
Tonic Water |
Sandalwood Tonic |
Tonic water, Sandalwood Syrup |
About Coca-Cola India
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk ‘Almond Delight’ and ‘Kesar Delight’, Minute Maid range of juices, FUZE tea, Georgia and Georgia gold range of hot and cold tea and coffee options, Aquarius, Schweppes, SmartWater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint.
For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com. Follow us on twitter at twitter.com/CocaCola_Ind, or on facebook.
For more information, please contact:
Kaveri Singh
M: 9871030182
E-mail: Kaveri.singh@mslgroup.com
Kaavya Narain
M: 9999633335
E-mail: kaavya.narain@mslgroup.com
from The Coca-Cola Company https://ift.tt/2CiP0J2
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